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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Cover photo by Jerry Silfwer ( Prints / Instagram ). Any boardroom would be mad not to invite such a PR function. Image credit: Unknown.

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A Night at the 40th Annual Totem Awards

Barokas

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. billion media impressions for VICIS. Social Media – The Shop. Media Relations – CanPay Debit. Public Affairs – Apprenti.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Media drives the communication between people around the world. Let's open the door a little bit for the public and get into this very important profession of PR, public relations.

Hotels 64
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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. That’s when I found LTPR.”. What did you mean? “My