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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). The original subject line was likely shorter.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR . March 4, 2019: Reuters reports that Cision is shopping for a buyer. No deal emerges immediately following that rumor. * * *.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Tip 7: Repurpose and amplify PR efforts An essential aspect of successful PR involves expanding its impact while using resources efficiently.