The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company
Sword and the Script
AUGUST 13, 2019
It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Indeed, I’d like to see a public company focused on PR software command attention of the public markets, the same way that marketing software companies do.
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