Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media.

Communications 0

Communications Banking Measurement Public Affairs 0

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” The Basic PR Model. ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world! Her start : Talent resources intern at Fallon. Bank and Optum.

Marketing 60

Marketing Leadership Creativity Internal 60

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

DECEMBER 21, 2012

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Waxing UnLyrical

JANUARY 12, 2012

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Corporate social responsibility must become part of the organizational DNA, led by the public relations professional who inherently understands public awareness, public perception, and public opinion.

Publicity 72

Publicity Public Affairs Nonprofit Banking 72

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. I was a journalist in the very beginning of 90-91 and some people from an American bank came here and had to assess when the Bulgarian legislation could be adapted to the European legislation and when Bulgaria could become a member of the European Union.

Hotels 64

Hotels Newspapers Journalism Ethics 64