Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. which publishes a list of Bank Holidays. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

Buzzstream

OCTOBER 17, 2018

Content Marketers are aware of major holidays on the calendar, yet we’re usually pushing to produce a holiday campaign just weeks before the holiday. We also heard this idea reflected back in some feedback from an editor at a regional newspaper: . “ What happens when you search in Google for “ worst holiday gift guide” ?

Pitching 105

Pitching Viral Data Content Marketing 105

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. The newspaper industry learned this the hard way. Google and finding your context. So what does it really take to do our best work?

Marketing 111

Marketing Google Newspapers Print 111

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. Are explainers the future of content marketing?

Media 111

Media Journalism Content Marketing Education 111