Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. A Traditional Case for Trade Show Launches.
Flack's Revenge
MARCH 12, 2015
A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. He is a project manager, and has worked with some of the largest banks in the areas of fraud prevention and anti-money laundering tech. ” I pressed him further, and he responded with the trade shows and industry associations.
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Communications Conversations
MARCH 29, 2019
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Bank (nominated by Monica Wiant).
Sword and the Script
FEBRUARY 14, 2017
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.
Sword and the Script
DECEMBER 15, 2020
On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.
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