Banking Blogging Community Trade Shows 
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. A Traditional Case for Trade Show Launches.
Sword and the Script
FEBRUARY 14, 2017
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?
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Flack's Revenge
MARCH 12, 2015
The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. ” I pressed him further, and he responded with the trade shows and industry associations.
Communications Conversations
MARCH 29, 2019
Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Bank (nominated by Monica Wiant).
Sword and the Script
DECEMBER 15, 2020
Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Audiences fragmented into smaller online communities around shared interests.
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