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Helsinki, Finland – Growth Path Ahead

Landis PR

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 64
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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss. PR in the Boardroom. Still not convinced?

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A Night at the 40th Annual Totem Awards

Barokas

This coverage has opened many new doors for CanPay and generated inbound business, including a partnership with Safe Harbor and the Financial Institutions Commissioner in Hawaii to bring compliant banking and debit solutions to the Hawaii market. Public Affairs – Apprenti.

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Teamwork Is a Contact Sport

Waxing UnLyrical

One of my favorite career memories is of a (much-earlier) Army Recruiting Command public affairs office where one of us would float an idea for a promotional campaign and the other four members of the team would chime in with their thoughts. He blogs at A Professor’s Thoughts.

Sports 40
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PRs and communicators should to learn to love AI

Stephen Waddington

How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? It’s a crucial tool in the communicator’s armoury requiring the consumption, analysis and contextualisation of information from virtually everywhere – not just the media.