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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Put on Your Storyteller Hat. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. GET INSPIRED!

Pitching 100
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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. The agency has worked with smaller B2B and B2C companies, consultants and startups, too. From engineer to PR pro.

Meeting 52