Remove B2C Remove Interviews Remove Media Relations Remove Product Launch
article thumbnail

Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120
article thumbnail

How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

article thumbnail

Top 10 PR Tips for Companies With Established Brands

Critical Mention

If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. While collaboration doesn’t necessarily work for every type of communication, we suggest collaborating on online media. For example, you should consider interviewing other business pros for your blog or a podcast.

Company 81