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How to Spy on Your Competition & Steal Their Secrets

Cision

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! Achieving a certain number of articles per week. Cool infographics.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! Achieving a certain number of articles per week. Cool infographics.

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How to Create Content Fast – Create one month of content in a day

PR for Anyone

People will check you out before they work with you and they need to see that you are really a real estate expert. Post an infographic (check out www.Fiverr.com to have on easily made). Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. Share an image.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

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Social Media Marketing for Complete Beginners

ReimaginePR

It’s called the cover photo, and most brands fail to fully optimize this real estate. In your social streams, 80% of the time,, you’ll link to resources, how-to guides, interesting articles, podcasts that your audience will love and your own commentary on hot topics. Use your cover photo to encapsulate what your brand is about.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. A white paper from three years ago may not reflect your current business strategies as well as a more recent infographic about your corporate responsibility efforts.

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