Shift Communications
JANUARY 22, 2018
Failure of experience , not knowing how to overcome challenges based on past experience. To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. How to Fix a PR Crisis. Failure of knowledge , the lack of information to perform work. Christopher S.
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.
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ImPRessions - Crenshaw Communications
MAY 29, 2018
We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. How to face the music. In most cases this means to face the reputation crisis with sound advice and appropriate action.
ImPRessions - Crenshaw Communications
APRIL 18, 2018
But, some corporations fall victim to short-term thinking, or they don’t know how to engage in a more challenging social environment. It’s arguable, but as a global health organization with a stellar brand reputation, it’s reasonable to weigh in on a public health matter. Walk the PR talk.
David PR Group
OCTOBER 12, 2016
On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. More information and a sample social media policy are available in my book How to Protect (Or Destroy) Your Reputation Online.
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