Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Failure of experience , not knowing how to overcome challenges based on past experience. How to Fix a PR Crisis. The Covey Trust Matrix. The Trust Matrix demonstrates what constitutes trust.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. But, some corporations fall victim to short-term thinking, or they don’t know how to engage in a more challenging social environment.

Corporate 213

Corporate Ethics Apparel Journalism 213

David PR Group

OCTOBER 12, 2016

An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Most companies have an employment agreement or handbook which offers guidance on employee conduct.

Policies 40

Policies Social Media Handbook Guidelines 40