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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

Know how to measure the success of your campaign. Maybe your website already features a blog, or a couple social media channels with original content. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

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How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

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5 More Outside-The-Box Content Marketing Ideas

Cision

Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Measure everything, too. Obviously, that wasn’t a comprehensive or exhaustive list.

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3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. They tell a narrative in which shoes and apparel just happen to have a supporting role. 3) Marketing assumption: influencers can be purchased .

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