10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. With congressional leaders fulfilling many key duties from home, Bonjean says, local media markets are going to see a rise in influence.

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How storytelling builds trusted relationships

PR Daily

specializes in public affairs, communication and business consulting for major multinationals. The post How storytelling builds trusted relationships appeared first on PR Daily.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

What inclusive language looks like for modern speechwriters

PR Daily

Franklin is co-founder of Speechwriters of Color , an organization seeking to improve representation and reach for diverse communicators, and will lead a session on inclusive language in speechwriting at Ragan’s Speechwriting and Public Affairs Virtual Conference March 4.

7 PR trends to follow for 2021

PR Daily

Brand and communications leaders should be asking themselves: How is your brand relating to people’s actual psyches, emotions, and complexities? RELATED: Join us for our Speechwriters & Public Affairs Virtual Conference ]. Social media is the new department store.

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How to measure the impact of communications during COVID-19

PR Daily

Tamra Johnson, Assistant Vice President of Public Affairs for American Property Casualty Insurance Association. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15.

Nickerson’s Paul Doyle: ‘There’s work to be done and great stories to tell’

PR Daily

RELATED: Join us for our Speechwriters & Public Affairs Virtual Conference ]. We utilize a comprehensive tool suite for media monitoring, social listening, project management, time entry, forecasting/budgeting, contact database, etc.

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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Turning a negative perception issue into an opportunity

PR Daily

How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games. RELATED: Join us Dec. His team kicked off the campaign with a focus on earned media—they knew they needed to create newsworthy moments.

The risks and rewards of pursuing ESG priorities

PR Daily

Jessie Sitnick , VP of corporate and public affairs at Toronto-based Argyle , shared a wealth of tremendous guidance with Ragan’s Crisis Leadership Network members on the perils and benefits of pursuing an Environmental, Social and Governance (ESG) plan.

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How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

SVPs, EVPs, VPs, and directors of: Public relations. Public affairs. Media relations. Social media. Tackle topics such as the changing role of PR, media relations and how to broker exclusives, content marketing, crisis communications and reputation management strategies. You’re a senior communications pro.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. Also, Schmidt Public Affairs won in two categories, Marketing Campaign and Public Affairs Campaign.

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Crucial messaging advice to consider ahead of an unprecedented holiday season

PR Daily

RELATED: Join us Dec. We’re working with several clients on pre-holiday messages for employees that remind them of the risks of attending large, extended family gatherings,” says Rick Lyke, executive vice president and managing director of public relations and public affairs for Mower.

Crisis lessons from MLB and the Astros

PR Daily

Gusich recommends two channels, the news media and social media. For the news media, one-on-one interviews with local and national media are critical,” she continues. The news media is still highly regarded in the sports industry and carries weight.

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An inside look at AARP’s rapid response team

PR Daily

It’s a great unknown that we’re all dealing with,” said Reshma Mehta, director of grassroots advocacy at AARP, at Ragan’s Speechwriting and Public Affairs Virtual Conference on March 25. “It’s Pick a social media manager who is media trained and charged with making judgement calls.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Good morning, PR pros: If you’re struggling to communicate your crisis response to the COVID-19 pandemic, 3BL Media is offering the use of its newswire service for free. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

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Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

AARP’s Reshma Mehta spoke at Ragan’s Speechwriting and Public Affairs Virtual Conference on March 25 about how the organization’s rapid response team has helped in its approach to COVID-19.

How small nudges can change the world

PR Daily

We might call them “relatively small maneuvers,” or nudges. For communicators—especially those working in issue advocacy and public affairs—this has meaningful implications. The power of relatively small maneuvers should tell us otherwise—and offer hope for driving real change in the way people think and act. Perhaps what’s most exciting about relatively small maneuvers is how they showcase power of communications.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

The social media platform has gone live with a social media video app that it announced was in testing in May, called “Collab”—and is preparing another video offering that connects audiences with celebrities and content creators during live broadcasts.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Jennifer Rankin Byrne, vice president of corporate communications for PBS, shared her takeaways on crisis and reputation management during Ragan’s Speechwriting and Public Affairs Virtual Conference on March 26.

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. TAP , the digital publication produced by a team at Denver Water, did. “I It’s the nexus of marketing, journalism and social media.”.

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

RELATED: Join us in Washington, D.C. for our Speechwriting & Public Affairs Conference ]. Mark Zuckerberg, the social media platform’s founder and chief executive, reported on an earnings call that Facebook membership grew 8% in 2019, ending the year with 2.5

6 lessons from a never-delivered Apollo 11 disaster statement

PR Daily

NASA public affairs people prepared. Put together various crisis scenarios and related press releases, some of which deal with tragedies, adds Gil Rudawsky, vice president of GroundFloor Media. Line up approvals for social media posts. In the social media era, you don’t have all day to get out a statement after a tragedy. Consider the different things that could go wrong and have social media posts (blog, Twitter, etc.)

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. We’ve unmoored media from accuracy.”

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Public affairs director—WeWork (Texas). Public relations coordinator—Baptist Memorial Health Care (Tennessee). Public relations manager—Lands’ End (Wisconsin). Communications and public relations associate—Eataly (Canada). Public relations graduate internship—Golin (Illinois). Public affairs specialist—U.S.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

The original tweet and its replies can serve as inspiration for fun (and potentially quirky) questions to ask your followers on social media, sparking both engagement and potential headlines. RELATED: Join us in Washington, D.C. for our Speechwriting & Public Affairs Conference ].

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

The report said that the most successful channels were social media (37%) and websites (33%). Social media is the main driver of new marketing and outreach methods for small businesses, as 70% plan on using the channel more in 2020. RELATED: Join us in Washington, D.C.

A shortcut to story structure: ‘And, but, therefore’ offers a speechwriting roadmap

PR Daily

When it comes to speechwriting, storytelling structure is everything. He made his case for structure—and offered some shortcuts to help writers find the essential elements of their speech quickly—in his presentation for Ragan’s Speechwriting and Public Affairs Virtual Conference on March 4.

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing.

Twitter, Google and Walmart address COVID-19, MSNBC anchor resigns on air, and Recording Academy fires chief

PR Daily

Several publications, including The Verge , published instructions for making your own sanitizer (though the Centers for Disease Control and Prevention recommends regularly washing your hands and avoiding touching your face). What’s the career path of a social media communicator?

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

Related reading: Quora confirms data breach for 100 million users. Related reading: 4 crisis management keys. The emojis have already earned Apple kudos across social media platforms. Related reading: Strategies for successful rebranding campaigns. Public affairs expert Chris Floore said he thrives on deadlines, but jargon is terrifying enough to thin his hair—a sentiment to which 21% of you can relate: I thrive on deadlines, but jargon makes me pull my hair out.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone had to explain the new operational processes and procedures to staff, vendors and media outlets alike. And someone had to expedite the cadence of communications to public officials to near real time.

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Public relations manager—Amazon (California). Communications, public relations and marketing coordinator—Washington State University (Washington). Media relations director—Booz Allen Hamilton Inc. Communications and public relations manager, Canada—Cisco (Canada). Public affairs director—WeWork (Texas).

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

RELATED: Deliver powerful leadership messaging in a digital landscape ]. What’s the career path of a social media communicator? You can participate by sharing your views about social media’s function and future. Note that many she suggested are measurement related.).

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30 jobs in the PR and marketing world

PR Daily

and the job losses have been catastrophic for some legacy media outlets. However, one media sector has shown repeated growth over the last 10 years: Digital publishers. Some say that these talented storytellers have all the right tools for finding success in corporate communications. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.

The importance of digital media during Congress’ summer recess

PR Daily

While August may be a relatively sleepy period in Washington, it’s prime time for issue groups, job creators and other organizations to get their messages heard where it matters most: in the home states of members. RELATED: Find the New Narrative You Need to Thrive in a New Normal ].

Announcing PR Daily’s 2020 Nonprofit PR Awards finalists

PR Daily

Public Affairs, Washington University in St. Media Relations Campaign. Public Affairs, Washington University in St. Western Golf Association Evans Scholars Foundation, Dittoe Public Relations. Social Media Campaign. Visual Storytelling.

13 Fortunate Truths about PR

PR Matters

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.