Analysis Content Marketing Data-Driven PR Web 
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Data-driven PR. The metaverse, Web 3.0, David Berkowitz , Founder, Serial Marketers .
Shift Communications
NOVEMBER 24, 2014
However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you make all of that analysis effort and time worthwhile? Are they part and parcel of your content marketing strategy?
Prohibition
FEBRUARY 14, 2023
Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.
Shift Communications
FEBRUARY 13, 2017
This harkens back to the old days of web analytics, when we all tracked hits. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. Instead, choose to report only the video metrics our statistical analysis determined as meaningful and the actions that resulted.
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