The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace. Consumers expect more from businesses than that.

Trends 90

Trends Brand Branding Analytics 90

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Prohibition

FEBRUARY 14, 2023

It involves taking into account all the different aspects involved, such as consumer needs, product nature, shipping considerations, competitor activity, customer experience, and budget. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. TJ Kiely, Meltwater Some main PR metrics include: Mentions : Tracks how often your brand is mentioned on social media.

Trends 105

Trends YouTube Video Social Media 105