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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!” were.talking about booties that day.”

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Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

Just as you would compare different airlines for your vacation, you should weigh different monitoring options for your brand. Using a free web monitoring service, I set up an alert for the phrase “air travel” and received 19 articles related to my keyword search. To stay on top of your industry’s conversations, you need the right tool.

Brand 40
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. She will be media neutral.