Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. Ethics is very important to me.

Ethics 52

Ethics Strategy Real Estate Local 52

ImPRessions - Crenshaw Communications

MARCH 22, 2018

Like some PR pros, she leverages media relationships to leak important secrets or to rehabilitate reputations. For a certain type of company suffering from chronic missteps, like United Airlines (which can’t seem to go a week without one), a strong and savvy fixer seems a good investment. Better Call Saul”.

Airlines 170

Airlines Local Film Media Training 170