Burrelles Fresh Ideas

JANUARY 30, 2024

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Virtual learning for virtual reality.

Employee 136

Employee Software Survey Tools 136

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. That’s why I urge you to embrace corporate media and to publish your own content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148