Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

MaccaPR

SEPTEMBER 13, 2016

In a perfect world, PR professionals would be the conscience of a corporation, counseling corporate leaders to own up to a company’s mistakes in an honest and candid way that will maintain consumer trust and brand reputation. Lesson #6 - Act Like a Boy Scout And Prepare Your Brand For the Worst.

Crisis 48

Crisis Airlines Reputation Corporate 48

Mindful Marketing

JUNE 14, 2019

” Frustration over similar experiences may lead to accusations of “ price discrimination ,” i.e., when a seller changes the price of the same product for different consumers. However, at the core of Eric’s experience is an ethical question: Should Amazon or anyone be pricing products this way?

Retail 55

Retail Consumer Software Web 55

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Newsfile

OCTOBER 10, 2023

The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities. Companies should prioritize consumer safety and address concerns promptly. The lessons learned emphasize the importance of effective communication, accountability, and ethical conduct in PR management.

Privacy 52

Privacy Ethics Airlines Data 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? An organization that has institutionalized ethical behavior and openness will be better equipped than most to identify reputation threats before they escalate. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130