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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. What’s your best tip for measuring PR?

Media 95
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Maxim Behar is in the show "Cross point" season 2 on Nova TV speaking to the host Mikhail Dyuzev on the topic, "The communications expert's point of view"

Maxim Behar

Which is Natalia, marketing ploy or scam. Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. We must have measure and we must have pragmatism. Why are we doing it?"

Energy 52
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Maxim Behar is in the show "Intersection point" season 2 on Nova TV speaking to the host Mikhail Dyuzev on the topic, "The communications expert's point of view"

Maxim Behar

Which is Natalia, marketing ploy or scam. Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. We must have measure and we must have pragmatism. Why are we doing it?"

Energy 40
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Ukraine-Russia conflict: Putin takes revenge on West

Mark My Words

Russia last night banned exports of 200 types of goods including telecoms, medical items and timber plus motor, agricultural and electrical gear until the end of this year. Further measures may stop foreign ships docking. He said: “The Russian government is already working on measures, which include bankruptcy and nationalisation.

Energy 12
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9 Content Snacks from the Story of Content Marketing

Sword and the Script

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Video can demonstrate and explain.

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