article thumbnail

Behind the Headlines With Lynda Fernandez

Cision

I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. What are some of the biggest PR challenges brands face today?

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. In 2017, Land O’Lakes took it up a conceptual notch, producing “The Believers” — ten highly produced videos that salute the idea of a life in agriculture in a poetic and celebratory way.

Video 149
article thumbnail

What Brand Marketers Can Learn From Presidential Domain Name Fails

MaccaPR

The National Journal noted that RickPerry.com was originally registered (not by Perry himself) as far as back as 1998, when young Perry was still just Texas’ Agriculture Commissioner. sucks – which Vox Populi Registry innocently claimed was “designed to help consumers find their voices and allow companies to find the value in criticism.

Brand 48