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Behind the Headlines With Lynda Fernandez

Cision

I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. Today you have to worry about keywords and SEO to be effective, so it is important to keep up with changing technology and the necessary skills and knowledge to remain current and effective.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. In 2017, Land O’Lakes took it up a conceptual notch, producing “The Believers” — ten highly produced videos that salute the idea of a life in agriculture in a poetic and celebratory way.

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What Brand Marketers Can Learn From Presidential Domain Name Fails

MaccaPR

The National Journal noted that RickPerry.com was originally registered (not by Perry himself) as far as back as 1998, when young Perry was still just Texas’ Agriculture Commissioner. You believe that’s thinking too far ahead? Recognize You Can’t Stop [Your Brand] Sucks. Marketers weren’t happy this year when a new domain was announced –.sucks

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