Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations). I, unlike the other panelists, saw the graduates through a different lens. An ability to listen. Not as common is a genuine interest in the things around them.

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Waxing UnLyrical

NOVEMBER 1, 2010

With that in mind, we’re thrilled to be able to tap into the insight of NYU’s public relations professors—many of whom are considered leading experts in measurement—to establish stronger and more widely adopted measurement standards throughout the profession. Here’s a clip. He elaborates a little in this video.

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Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. In this world of Web 2.0,

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