Agency Data-Driven PR Local Pitching 
Shift Communications
FEBRUARY 20, 2019
For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Additionally, we can localize our content based on where search queries are the most popular. Lisa Zanchi.
Shift Communications
JULY 28, 2017
The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.
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