Agency Data-Driven PR Journalism Measurement 
Onclusive
MAY 10, 2017
In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. We’ve all heard the saying you can’t manage what you can’t measure.
Shift Communications
SEPTEMBER 15, 2016
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.
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Sword and the Script
DECEMBER 21, 2021
Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.
Shift Communications
JANUARY 2, 2017
What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Let’s see if we’re ready for them. Content Shockwave.
Shift Communications
APRIL 2, 2015
years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. The ability to show our PR efforts are working.
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