5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88

Fashion Communications Brand Branding 88

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. It’s time to face the music.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 164

Consumer Brand Branding Marketing 164

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

The Hoffman Agency

JANUARY 26, 2022

As the daughter of a chemical engineering Ph.D. and lover of content creation, I’ve been torn between pursuing STEM or communications for as long as I can remember. But there’s a reason it’s my favorite food – it gets even better with time, and the flavor grows as you go.

Internal 36

Internal International Chemicals Fashion 36

Shift Communications

NOVEMBER 11, 2014

The chemicals that give coffee its wonderful flavor degrade within a week, and become undrinkable inside of a month. It’s very easy to cross the line into mean-spiritedness, so use your best judgement when writing with it and make sure others in your marketing or communications team or agency have a chance to read it and offer counsel.

Blogging 128

Blogging Chemicals Content Marketing Writing 128

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. And these were PR professionals — people who make their living communicating! Guest Post by Rob Biesenbach. Every Organization Needs a Story.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74