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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

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How to Use Your PR Coverage to Scale Your Startup

Victorious PR

Whether B2B or B2C, your business is only as good as your sales. We are the go-to agents and PR specialists for personal branding for startups and entrepreneurs, real estate professionals, cryptocurrency projects, and more. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. After graduating from the University of Central Florida, where she conducted research in virtual reality and password information security, Ebony took a job with 7-Eleven as part of the real estate department.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

According to Brooklynn Kramer, client success manager at Qnary, an agency that manages social media presences for executives, Facebook is the platform that most values a sense of nostalgia. Instagram is primarily known as a place for B2C products and B2B culture. Your brand voice on LinkedIn. ” Take IBM, for instance.

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