category marketing-leader-interviews 
ImPRessions - Crenshaw Communications
MAY 18, 2021
As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Marketing Land. Guest post by Crenshaw Communications intern, Jordan Farbowitz .
Buzzstream
FEBRUARY 9, 2024
In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. You get the idea.
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Prohibition
DECEMBER 17, 2021
Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Department leaders. Categories of crisis management. These categories include: Pre crisis. Public relations team.
Sword and the Script
MAY 1, 2018
No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.
Sword and the Script
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
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