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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest.

Corporate 198
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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. The brand prioritizes sourcing sunflower oil from sustainable agriculture. Forget the tired tropes of tree-hugging hippies and granola-munching sacrifices.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy! Raised a $1M seed round in fall 2020. and Exceed.

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Beyond its average weekly readership of 1.34 How multimedia tentacled do your reporters have to be? "I

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Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Kelly Rusk is communications director and partner at the Banfield Agency.