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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. The ability to touch and feel is a novelty to a generation weaned on wireless.”. The audience kills advertising. Native advertising smack down. “At

Banking 60
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Also includes mobile gaming, social media, and the web. Radio has many more uses today.

Ethics 52
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Your audience with the public

Stephen Waddington

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work.