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PR Poised to Become the Digital Leader

The Proactive Report

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

article thumbnail

PR Poised to Become the Digital Leader

The Proactive Report

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

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article thumbnail

PR Poised to Become the Digital Leader

The Proactive Report

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

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The ethical importance of knowing when to say “No” – Natasha Koifman

Ethical Voices

I also started an angel investment company, and we do a lot of work in the real estate space. When I started my agency 20 years ago, I started it because I worked at an advertising agency, and I had to promote everything that got put on my desk. There’s a building named after me, called Natasha the Residences.

Ethics 52
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

It might be a real estate project that’s going to be built today where they want to demolish something that means something to a whole lot of people, because it may not be a landmark, but it might be historic and meaningful to people. 18: The future of storytelling in healthcare communications. Talking Points. read more.

Data 78
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52