The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Backpack Boy is a macro-influencer.
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