Should Public Relations Change Its Name?
ImPRessions - Crenshaw Communications
MAY 8, 2017
It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services. .” Who, me, a publicist? Neither would describe my role.
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