ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. Meet people where they are. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Agency 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. What PR Is Not: Paid Advertising. These aren’t commercials; they’re news or features. .

Publicity 334

Publicity Advertising Advertising Leadership 334

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Agency 48

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105