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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Moosa Hemani is an SEO consultatnt at SEtalks.com.

Marketing 120
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Holding out for a hero

Stephen Waddington

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. There was no other form of marketing involved or grand strategic plan. No advertising, no sponsorship, no sales promotion or other fundraising efforts. Facetime, Zoom, Houseparty, Skype, etc. have become our new normal.

Radio 89
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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.