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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. We decided we wanted to pit a few advertising/marketing approaches against each other. Do people prefer to watch ads or would they rather give away some of their privacy? Would You Rather? We learned: . All About Ads.

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8 headlines from the Reuters Institute future of news report

Stephen Waddington

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98
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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100
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Google’s Creeping Me Out

Flatiron Communications

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Google-owned YouTube, perhaps, but even that still gives me the heebie-jeebies. ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e.,

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 189