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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ This is thanks, at least in part, to the “pressure for speed and clicks.”.

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it. If you have a topic you’d like to generate conversations around, want to drive traffic directly to your properties, or are looking to reconnect with customers, consider hosting a local conference or seminar. Content Marketing.

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#18: The future of storytelling in healthcare communications

NewsWhip

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. So, this is an interesting place for your seminar and starts to really map that. Becky: Yeah.