Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story. A ban…on ALL DTC marketing? No more Irritabelle, the campy colon mascot for IBS drug, Viberzi?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48