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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing

Marketing Television Handbook Web

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

AUGUST 29, 2022

If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in. Through the years, this client had used coalitions really as front groups, which they had planned to do again.

Ethics

Ethics Groups Handbook Education

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Ethical Issues with Coalitions and Front Groups – Greg Bailey

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