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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The majority of in-house comms people gain their social media education and insight from conferences and events (50%) and seminars and roundtables (50%), which has grown significantly by 18%. Unsurprisingly, Twitter and Facebook remain on top, with 96% and 92% of in-house teams having used those platforms over the past year.

Training 119
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Behind the Headlines with Phil Andrews

Cision

I am planning on doing this by hosting a variety of forums, workshops and seminars in one of the most active regions in the world — the empire state. I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society.

Local 120
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Engaging (and grilling) the social side of James Grunig

PR Conversations

The interpretive paradigm can be found in the concepts of reputation management in business schools, integrated marketing communication in advertising programs, and some critical and rhetorical theories of public relations in communication departments. – Grunig – Facing up to Facebook He broke out in laughter.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

When asked which three things they need more education in, the biggest percentage of in-house comms people need more education/insight around blogger outreach (36%), while need for professional development around online advertising and PPC has grown by the most (7%) to (20% Vs. 13%).

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it. If done correctly, according to one study by MarketingSherpa , Facebook ads can generate on average a 450% ROI. Content Marketing.