Sword and the Script

FEBRUARY 14, 2017

The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. A business that spends any amount of advertising money should be able to see the value. We Should Measure Content Marketing by Relationships.

B2B 68

B2B Measurement Blogging Community 68

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? If you’re aiming to attract advertisers, it might be your super-engaged audience. Pick the Other Details.

Media 120

Media Trade Shows Print Advertising 120

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), But savvy PR professionals will look for ways to demonstrate how their team’s work in earned and social media impacts the larger marketing mix. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. Silently advertise your abilities.

Media Relations 40

Media Relations How To Media Conference 40