Sword and the Script

JANUARY 3, 2023

Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment.

Interviews 99

Interviews Publicity Technology Social Media 99

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. The line between UGC and branded content has gotten blurry.

YouTube 111

YouTube Instagram Ethics Film 111

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 91

Social Media Marketing Media Creativity 91