Advertising Customer Service Digital PR Pitching 
Buzzstream
FEBRUARY 9, 2024
Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.
5W PR
JULY 15, 2020
Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. In the digital age, trust is the biggest component for a successful business. A media kit can be a make or break opportunity for the brand.
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Lauri Pehar Borsh
AUGUST 12, 2015
If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Before you hire a PR firm (GASP), spend your dollars on your brand. Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. How are you unique?
Lauri Pehar Borsh
AUGUST 12, 2015
If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Before you hire a PR firm (GASP), spend your dollars on your brand. Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. How are you unique?
Sword and the Script
JULY 2, 2019
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.
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