ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Rallying around small business. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. We focus on working with non-profits, small businesses, women CEOs and business owners. “Nail the elevator pitch.”. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. But get creative. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Prohibition

FEBRUARY 18, 2021

TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development.

Social Media 118

Social Media Trends Media YouTube 118

5W PR

APRIL 22, 2019

Let’s say there is a business that offers marketing automation and agency work to small businesses. How can a rep from this agency best build a relationship with small businesses in the community? A big selling point is to solve a problem for a consumer — this applies to both businesses and consumers.

Consumer 60

Consumer B2C Brand Branding 60

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Be Creative. This affords businesses the opportunity to interact with its community in real-time.

Community 206

Community Nonprofit Conference Social Media 206

PR for Anyone

SEPTEMBER 30, 2022

Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. Give the media something different – something that is fun and outside of the box. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends Video 130

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Social commerce revolves around meeting your customers right where they hang out.

Social Media 87

Social Media Media Mobile SEO 87

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

B2B 111

B2B Brand Branding B2C 111

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. GM had a commercial advertising their new electric car, while making fun of Norway. It’s creative. Responses and more happening on social. Social FIRST approach.

Social Media 104

Social Media Trends Media Reddit 104

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Many PR students minor in related fields like marketing or advertising. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Groups 62

Stephen Waddington

MAY 17, 2020

Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving. Advertising revenue will follow where it hasn’t already. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Retail Travel 118

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” New endings such as ‘dot-photography’ (.photography),

Trends 120

Trends Leadership Small Business Analytics 120

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Content Distribution .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. A term begrudgingly used for a person who’s “not a player” or “small time”. Communication experts are creative, detail oriented and extremely hardworking. I’m not quite sure how they manage so many tasks. However, on occasion, I spot a piker. 1) You have no plan!

Publicity 70

Publicity Measurement LinkedIn Creativity 70

Cision

AUGUST 11, 2016

Advertising Age Online. Advertising Week. Maximize Social Business. Small Business Branding. Creativity Unbound. But what we do know is that data – social media data in particular – can reveal almost everything about us. Given that, ignoring or dismissing it seems massively flawed.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Is this population currently not being catered to in PR? How do you see that changing?

Local 120

Local Radio Community Tools 120

Sword and the Script

AUGUST 20, 2016

It’s not very hard to produce some ad creative and, in an instant, buy millions of impressions for it. I’d argue it’s just advertising by the ton.”. And later adds: “In marketing, the poster child for tonnage would be the prototypical banner ad campaign. But is that really scale?

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Doctor Spin

APRIL 17, 2023

A Few Extra Mile Activity Ideas Going the extra mile and forging strong customer connections are essential in today’s competitive business landscape. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Rock the Status Quo

APRIL 11, 2015

And sadly, this problem is far more common to small businesses and entrepreneurs that don’t have that money, simply because they didn’t seek expertise in selecting their business name. Very long post made short: YOUR BUSINESS NAME MATTERS FAR MORE THAN YOU THINK. ” It’s not always that simple.

SEO 100

SEO Marketing Small Business Google 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 64

Publicity Small Business Advertising Advertising 64

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase.

Google 101

Google Nonprofit Engineering SEO 101

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Publicity 255

Publicity Storytelling Automotive Software 255

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. Track media coverage and online mentions.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

SEPTEMBER 26, 2014

People trust online reviews and peer recommendations more than advertising and brand content. In fact, Nielsen found that a whopping 92 percent of consumers world-wide say they trust word-of-mouth and recommendations from friends and family over all other forms of advertising. Get creative and get involved!

Reputation 137

Reputation Brand Branding Customer Service 137

Bad Pitch Blog

MAY 7, 2006

The store is custom-tailored to small business and home office types and better aligns itself with its advertising. Sell With The Subject: I related the pitch to his blog and took a chance with a creative question. Whatever they fit into the box they can take home for one price. You need to see the bins to appreciate it.

Pitching 40

Pitching Blogging Small Business Media Relations 40

Maxim Behar

MARCH 6, 2022

Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. And it took a couple of months.

B2B 52

B2B Communications Media Course 52

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor. Facebook Inc. Then Facebook did it again.

Analytics 60

Analytics Data Report Measurement 60