Remove Advertising Remove Consumer Remove Public Affairs Remove Real Estate
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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? What are some of the platforms and I guess you could say tools that you use to really understand what is resonating with the public? Talking Points. Agency of the future | Jump to text.

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