The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising.
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