Mindful Marketing
FEBRUARY 12, 2022
What’s with all the advertising irreverence? Perhaps for these reasons, many advertisers have continued to push the envelope on humor, to the point that their MO is: ‘Go Irreverent or Go Home.’ Its members can smell a fake a mile away, and they detest phoniness, including in traditional advertising.
Mark My Words
AUGUST 26, 2015
The McWhopper advertisement ran in the New York Times and was followed by the launch of a website featuring the dubious contents of each signature sandwich floating down screen like a slow-mo sequence in the Matrix. For rival brands, however, it’s a dog’s dinner. Hmm, you really haven’t been paying attention…. They’re just…burgers.
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PR Breakfast Club
MAY 12, 2014
The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements.
Masters in Communications
OCTOBER 30, 2018
Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. RELATED : Is Media Bad or Good? The Power of Storytelling.
Norton's Notes
JULY 26, 2017
I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team. Uber Backs The Wrong Horse.
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