Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. The ability to touch and feel is a novelty to a generation weaned on wireless.”. The audience kills advertising. Native advertising smack down. “At . – PRMoment.com: Ten PR predictions for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless.

Industry 71

Industry Marketing Enterprise Mobile 71

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52