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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. But it’s employee retention and engagement that will take priority. Slow decline of social media.

Marketing 215
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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. How is it being used?

Survey 155
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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends. Teach us (quickly).

B2B 139
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3D Avatars Launched by Instagram and other social media trends

Prohibition

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Employee advocacy is therefore definitely worth considering for your strategy. Top Tips For Small Businesses Considering Social Media Advertising.

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The Latest Social Media Trend and Updates

Prohibition

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Employee advocacy is therefore definitely worth considering for your strategy. Top Tips For Small Businesses Considering Social Media Advertising.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Image: mayeesherr. (in

Mobile 101
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 200